Digital Marketing Archives - Online Ordering For Restaurants | ActiveMenus https://activemenus.com/category/digital-marketing/ Wed, 25 Jan 2023 02:56:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://activemenus.com/wp-content/uploads/2021/07/favicon-icon.png Digital Marketing Archives - Online Ordering For Restaurants | ActiveMenus https://activemenus.com/category/digital-marketing/ 32 32 6 Ways to Grow Your Restaurant’s Online Food Delivery Orders https://activemenus.com/6-ways-to-grow-your-restaurants-online-food-delivery-orders/ https://activemenus.com/6-ways-to-grow-your-restaurants-online-food-delivery-orders/#respond Fri, 04 Feb 2022 06:14:59 +0000 https://activemenus.com/?p=4304 It is well known fact that online food delivery has been booming since the spring of 2020. Here are a few nuggets of knowledge that provide an excellent overview of the current and future of the online food ordering and delivery market: Over half of adults now...

The post 6 Ways to Grow Your Restaurant’s Online Food Delivery Orders appeared first on Online Ordering For Restaurants | ActiveMenus.

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6 Ways to Grow Your Restaurant’s Online Food Delivery Orders

Ben Beddow

Ben Beddow

Published February 3rd, 2022

It is well known fact that online food delivery has been booming since the spring of 2020. Here are a few nuggets of knowledge that provide an excellent overview of the current and future of the online food ordering and delivery market:

It is quite clear to everyone involved in the restaurant world that digital ordering, and consuming a wide variety of restaurant food at home, is now the norm. This is an expanding sales avenue that cannot be ignored.

With the online food delivery market expected to exceed 9% growth in each of the next 5 years, many restaurant operators are wondering how they can get a slice of this digital revenue pie. Which online food ordering services can a venue, or restaurant group, add to their arsenal to enhance their ability to take advantage of this societal shift toward online ordering?

Table of Contents
    google order food

    Integrate with Order with Google

    Google processes over 1 billion restaurant related searches every month, and in 2019 they released Order with Google. Order with Google is an online food ordering system for restaurants that is built directly into a venue’s Google My Business results, alongside their reviews, images and menus. Meaning that, in one click, a customer can order right from the Google search results page.

    Order with Google provides a simple cost model to restaurants, whilst providing users with an easy to use and recognizable interface that they will be confident using to order food online. The “Order Food” button can also be found on a restaurant’s Google Maps result, and Google Maps is used by more than ⅔ of the nation’s map users. A restaurant opening themselves up to this audience can easily have a positive impact on their online food delivery order.

    Integrating with Order with Google not only means that customers who find a venue via Google My Business can place an order for pickup or delivery both quickly and conveniently, but it also means that digital orders go straight through the venues POS system and into the kitchen. This removes the human, error inducing, element associated with phone-in orders that also saves on staffing and food costs.

    google order food

    Google processes over 1 billion restaurant related searches every month, and in 2019 they released Order with Google. Order with Google is an online food ordering system for restaurants that is built directly into a venue’s Google My Business results, alongside their reviews, images and menus. Meaning that, in one click, a customer can order right from the Google search results page.

    Order with Google provides a simple cost model to restaurants, whilst providing users with an easy to use and recognizable interface that they will be confident using to order food online. The “Order Food” button can also be found on a restaurant’s Google Maps result, and Google Maps is used by more than ⅔ of the nation’s map users. A restaurant opening themselves up to this audience can easily have a positive impact on their online food delivery order.

    google order food

    Integrating with Order with Google not only means that customers who find a venue via Google My Business can place an order for pickup or delivery both quickly and conveniently, but it also means that digital orders go straight through the venues POS system and into the kitchen. This removes the human, error inducing, element associated with phone-in orders that also saves on staffing and food costs.

    Google processes over 1 billion restaurant related searches every month, and in 2019 they released Order with Google. Order with Google is an online food ordering system for restaurants that is built directly into a venue’s Google My Business results, alongside their reviews, images and menus. Meaning that, in one click, a customer can order right from the Google search results page.

    Order with Google provides a simple cost model to restaurants, whilst providing users with an easy to use and recognizable interface that they will be confident using to order food online. The “Order Food” button can also be found on a restaurant’s Google Maps result, and Google Maps is used by more than ⅔ of the nation’s map users. A restaurant opening themselves up to this audience can easily have a positive impact on their online food delivery order.

    Integrating with Order with Google not only means that customers who find a venue via Google My Business can place an order for pickup or delivery both quickly and conveniently, but it also means that digital orders go straight through the venues POS system and into the kitchen. This removes the human, error inducing, element associated with phone-in orders that also saves on staffing and food costs.

    Restaurant ordering system

    Website Ordering Platform

    online restaurant menu

    77% of diners visit a restaurant’s website before deciding to place a food order. So giving them the opportunity right there on the website seems like a no-brainer. Today it is highly important that a restaurant’s website is user friendly and visually appealing. This is especially true for a website’s mobile version, with 72% of food and beverage related searches being made from mobile devices.

    The convenience of website ordering as an online food delivery system cannot be understated in today’s digitally orientated world. 94% of diners say that reading a restaurant’s reviews influences their ordering decision. This underlines the importance of managers owning their venue’s presence on review sites and linking out to their website where users can then easily and conveniently place a food order.

    online food ordering

    77% of diners visit a restaurant’s website before deciding to place a food order. So giving them the opportunity right there on the website seems like a no-brainer. Today it is highly important that a restaurant’s website is user friendly and visually appealing. This is especially true for a website’s mobile version, with 72% of food and beverage related searches being made from mobile devices.

    The convenience of website ordering as an online food delivery system cannot be understated in today’s digitally orientated world. 94% of diners say that reading a restaurant’s reviews influences their ordering decision. This underlines the importance of managers owning their venue’s presence on review sites and linking out to their website where users can then easily and conveniently place a food order.

    77% of diners visit a restaurant’s website before deciding to place a food order. So giving them the opportunity right there on the website seems like a no-brainer. Today it is highly important that a restaurant’s website is user friendly and visually appealing. This is especially true for a website’s mobile version, with 72% of food and beverage related searches being made from mobile devices.

    The convenience of website ordering as an online food delivery system cannot be understated in today’s digitally orientated world. 94% of diners say that reading a restaurant’s reviews influences their ordering decision. This underlines the importance of managers owning their venue’s presence on review sites and linking out to their website where users can then easily and conveniently place a food order.

    Restaurant order taking app

    Branded Mobile App

    Having a branded mobile app for a venue comes with multiple benefits:

    • It removes the venue from the clutter of 3rd party order and delivery platforms
    • It gives the proprietor freedom of design
    • It is instantly editable (for both the removal and addition of items)
    • It can be used to send notifications to users: customized by both content and time
    • It helps to increase customer loyalty
    • It allows users to easily reorder previous orders

    70% of customers would prefer to order directly with a restaurant instead of a 3rd party. Combine this fact with the knowledge that branded apps increase customer loyalty (with branded app users ordering up to 2x as often as on other platforms) and it is easy to see why offering a branded app can increase a restaurant’s online food delivery orders.

    branded-mobile-apps-group

    Having a branded mobile app for a venue comes with multiple benefits:

    • It removes the venue from the clutter of 3rd party order and delivery platforms
    • It gives the proprietor freedom of design
    • It is instantly editable (for both the removal and addition of items)
    • It can be used to send notifications to users: customized by both content and time
    • It helps to increase customer loyalty
    • It allows users to easily reorder previous orders
    Restaurant order taking app

    70% of customers would prefer to order directly with a restaurant instead of a 3rd party. Combine this fact with the knowledge that branded apps increase customer loyalty (with branded app users ordering up to 2x as often as on other platforms) and it is easy to see why offering a branded app can increase a restaurant’s online food delivery orders.

    Having a branded mobile app for a venue comes with multiple benefits:

    • It removes the venue from the clutter of 3rd party order and delivery platforms
    • It gives the proprietor freedom of design
    • It is instantly editable (for both the removal and addition of items)
    • It can be used to send notifications to users: customized by both content and time
    • It helps to increase customer loyalty
    • It allows users to easily reorder previous orders

    70% of customers would prefer to order directly with a restaurant instead of a 3rd party. Combine this fact with the knowledge that branded apps increase customer loyalty (with branded app users ordering up to 2x as often as on other platforms) and it is easy to see why offering a branded app can increase a restaurant’s online food delivery orders.

    order-placed

    Loyalty Program

    order-placed

    Members of a loyalty program will spend almost twice as much as their non-loyalty member counterparts, and some reports have found that increasing customer loyalty by just 5% can increase profits by up to 95%. Loyalty programs should be incorporated into all restaurant delivery systems, as well as dine-in services. It could be as simple as using dynamic QR Codes on packaging or other customer touchpoints to get customers to sign up for a loyalty program. Doing this almost always has a positive impact on a restaurant’s digital delivery orders.

    Before 2020, in a NRN survey, 45% of respondents said that offering mobile ordering or loyalty programs would encourage them to use online ordering systems more often. It is important that a venue’s loyalty program is not generic and can be programed, through the use of data analytics, to suit the venue’s offerings and even the customers themselves. 

    Members of a loyalty program will spend almost twice as much as their non-loyalty member counterparts, and some reports have found that increasing customer loyalty by just 5% can increase profits by up to 95%. Loyalty programs should be incorporated into all restaurant delivery systems, as well as dine-in services. It could be as simple as using dynamic QR Codes on packaging or other customer touchpoints to get customers to sign up for a loyalty program. Doing this almost always has a positive impact on a restaurant’s digital delivery orders.

    Before 2020, in a NRN survey, 45% of respondents said that offering mobile ordering or loyalty programs would encourage them to use online ordering systems more often. It is important that a venue’s loyalty program is not generic and can be programed, through the use of data analytics, to suit the venue’s offerings and even the customers themselves. 

    order-placed

    Members of a loyalty program will spend almost twice as much as their non-loyalty member counterparts, and some reports have found that increasing customer loyalty by just 5% can increase profits by up to 95%. Loyalty programs should be incorporated into all restaurant delivery systems, as well as dine-in services. It could be as simple as using dynamic QR Codes on packaging or other customer touchpoints to get customers to sign up for a loyalty program. Doing this almost always has a positive impact on a restaurant’s digital delivery orders.

    Before 2020, in a NRN survey, 45% of respondents said that offering mobile ordering or loyalty programs would encourage them to use online ordering systems more often. It is important that a venue’s loyalty program is not generic and can be programed, through the use of data analytics, to suit the venue’s offerings and even the customers themselves. 

    pos-system-hero

    POS Integrations

    Integrating orders that come through the many channels of a restaurant’s food delivery system directly into the venue’s POS system has multiple benefits. The main one is that the ordering process is streamlined, and that this integration removes the human element from the process and thus reduces the quantity of human induced errors. This means that the customer always gets the right food and, therefore, has the best digital ordering experience possible with that restaurant. This, in turn, increases the chance that they will return and become a loyal customer.

    Removing the human element by integrating orders into a POS system also means that there can be less food wasted on re-makes, which can lower a venue’s food costs by as much as a few percentage points.

    pos-system-hero

    Integrating orders that come through the many channels of a restaurant’s food delivery system directly into the venue’s POS system has multiple benefits. The main one is that the ordering process is streamlined, and that this integration removes the human element from the process and thus reduces the quantity of human induced errors. This means that the customer always gets the right food and, therefore, has the best digital ordering experience possible with that restaurant. This, in turn, increases the chance that they will return and become a loyal customer.

    pos-system-hero

    Removing the human element by integrating orders into a POS system also means that there can be less food wasted on re-makes, which can lower a venue’s food costs by as much as a few percentage points.

    Integrating orders that come through the many channels of a restaurant’s food delivery system directly into the venue’s POS system has multiple benefits. The main one is that the ordering process is streamlined, and that this integration removes the human element from the process and thus reduces the quantity of human induced errors. This means that the customer always gets the right food and, therefore, has the best digital ordering experience possible with that restaurant. This, in turn, increases the chance that they will return and become a loyal customer.

    Removing the human element by integrating orders into a POS system also means that there can be less food wasted on re-makes, which can lower a venue’s food costs by as much as a few percentage points.

    delivery-icon-03

    Delivery Service

    delivery-icon-03

    Offering a delivery service adds a whole new element, essentially a whole new business-arm, to a restaurant. Doing this requires owners and managers to learn the ins-and-outs of the laws regarding, amongst other things, the hiring, insuring, and liability of delivery drivers.

    A restaurant’s food delivery system cannot exist without drivers, but there are, thankfully, last mile delivery services that remove the stress associated with managing the intricacies of a delivery service. This then allows restaurant managers to focus wholly on their venue and their product. Such 3rd party delivery services are not associated with the ordering of the food, like Grubhub and UberEats are, and often charge a substantially lower fee for the services they provide.

    delivery-icon-03

    Offering a delivery service adds a whole new element, essentially a whole new business-arm, to a restaurant. Doing this requires owners and managers to learn the ins-and-outs of the laws regarding, amongst other things, the hiring, insuring, and liability of delivery drivers.

    A restaurant’s food delivery system cannot exist without drivers, but there are, thankfully, last mile delivery services that remove the stress associated with managing the intricacies of a delivery service. This then allows restaurant managers to focus wholly on their venue and their product. Such 3rd party delivery services are not associated with the ordering of the food, like Grubhub and UberEats are, and often charge a substantially lower fee for the services they provide.

    Offering a delivery service adds a whole new element, essentially a whole new business-arm, to a restaurant. Doing this requires owners and managers to learn the ins-and-outs of the laws regarding, amongst other things, the hiring, insuring, and liability of delivery drivers.

    A restaurant’s food delivery system cannot exist without drivers, but there are, thankfully, last mile delivery services that remove the stress associated with managing the intricacies of a delivery service. This then allows restaurant managers to focus wholly on their venue and their product. Such 3rd party delivery services are not associated with the ordering of the food, like Grubhub and UberEats are, and often charge a substantially lower fee for the services they provide.

    The Takeaway

    ActiveMenus is a digital restaurant service provider that provides everything from digital food ordering systems to last mile delivery services, allowing restaurant owners and managers to focus on the things that matter to them the most inside their venue. ActiveMenus can integrate digital ordering platforms with over 40 POS systems, meaning that there’s no messing around transferring orders from an iPad, email, or printout to a POS system; a process which introduces a costly human error factor.

    Reach out to us today to schedule a consultation and to learn how ActiveMenus can take your venue’s digital ordering experience to the next level for both you and your customers!

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    Tampa, FL 33629

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    The post 6 Ways to Grow Your Restaurant’s Online Food Delivery Orders appeared first on Online Ordering For Restaurants | ActiveMenus.

    ]]>     https://activemenus.com/6-ways-to-grow-your-restaurants-online-food-delivery-orders/feed/ 0     Prepare Your Restaurant for 2022 with These Restaurant Digital Marketing Tips https://activemenus.com/prepare-your-restaurant-for-2022-with-these-restaurant-digital-marketing-tips/ https://activemenus.com/prepare-your-restaurant-for-2022-with-these-restaurant-digital-marketing-tips/#respond Mon, 27 Dec 2021 22:50:09 +0000 https://activemenus.com/?p=4238 Restaurant marketing trends ebb and flow but the importance of digital marketing for restaurants in the 21st century cannot be understated. In today’s world an online presence is essential for a restaurant to sustain its business and to continue to attract...

    The post Prepare Your Restaurant for 2022 with These Restaurant Digital Marketing Tips appeared first on Online Ordering For Restaurants | ActiveMenus.

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    Prepare Your Restaurant for 2022 with These Restaurant Digital Marketing Tips

    Ben Beddow

    Ben Beddow

    He likes to write content and travel the world. He has been in the hospitality industry for soooo many years and still at it!

    Published December 27th, 2021

    Restaurant marketing trends ebb and flow but the importance of digital marketing for restaurants in the 21st century cannot be understated. In today’s world an online presence is essential for a restaurant to sustain its business and to continue to attract new customers. Being present online means you’re keeping up with one of the latest marketing trends for restaurants as more and more consumers utilize the tools of the internet to inform their dining decisions.

    The internet can benefit a restaurant in multiple ways: it provides another realm where the restaurant can interact with their customers, it provides a way to market a restaurant, it provides a revenue stream, through online ordering, and can provide restaurant’s with better insight into their customers. But what online tools and techniques, and restaurant marketing trends and ideas, should restaurant owners and managers be focused on to enhance their venue’s chances of success in 2022?

    2022 Restaurant Digital Marketing Tips
      Digital Marketing Tips

      Social Media

      82% of Americans have a social networking profile, with the most popular being Facebook and Instagram. Instagram -with its highly visual interface and over 140 million members in the USA- is high suited to showing off the food and drink produced by restaurants, and 90% of Instagram users follow at least 1 business account.

      Social media is one of the greatest restaurant internet marketing tools available for online marketing for restaurants. Business that use social media can build themselves a profile and use it frequently to interact with their followers but many also opt to use these social media platforms to run paid advertisements to help them gain more customers. In order to run a successful social media account a restaurant needs to take multiple factors into account:

      • Engagement: Being active on social media is critical to using the platform successfully. A business should post at least once a week on their social media accounts to maintain visibility and to foster customer engagement.
      • Discoverable: Businesses should tag their posts with hashtags to make them discoverable.
      Digital Marketing Tips
      • Videos: Videos are proving to be the most popular and most sharable content on social media platforms. Business should make sure their videos are short and enticing to draw engagement from their followers.
      • Behind the Scenes: Images and videos of food and drink and guests having a good time are great! But followers also like to get a peek behind the scenes. Chefs cooking food and bartenders shaking cocktails are just some ideas of behind the scenes footage available to restaurants.
      • Personal Connection: Social media can be used to build a personal connection with guests who aren’t in the venue.

      82% of Americans have a social networking profile, with the most popular being Facebook and Instagram. Instagram -with its highly visual interface and over 140 million members in the USA- is high suited to showing off the food and drink produced by restaurants, and 90% of Instagram users follow at least 1 business account.

      Social media is one of the greatest restaurant internet marketing tools available for online marketing for restaurants. Business that use social media can build themselves a profile and use it frequently to interact with their followers but many also opt to use these social media platforms to run paid advertisements to help them gain more customers. In order to run a successful social media account a restaurant needs to take multiple factors into account:

      • Engagement: Being active on social media is critical to using the platform successfully. A business should post at least once a week on their social media accounts to maintain visibility and to foster customer engagement.
      • Discoverable: Businesses should tag their posts with hashtags to make them discoverable.
      • Videos: Videos are proving to be the most popular and most sharable content on social media platforms. Business should make sure their videos are short and enticing to draw engagement from their followers.
      • Behind the Scenes: Images and videos of food and drink and guests having a good time are great! But followers also like to get a peek behind the scenes. Chefs cooking food and bartenders shaking cocktails are just some ideas of behind the scenes footage available to restaurants.
      Digital Marketing Tips
      • Personal Connection: Social media can be used to build a personal connection with guests who aren’t in the venue.

      82% of Americans have a social networking profile, with the most popular being Facebook and Instagram. Instagram -with its highly visual interface and over 140 million members in the USA- is high suited to showing off the food and drink produced by restaurants, and 90% of Instagram users follow at least 1 business account.

      Social media is one of the greatest restaurant internet marketing tools available for online marketing for restaurants. Business that use social media can build themselves a profile and use it frequently to interact with their followers but many also opt to use these social media platforms to run paid advertisements to help them gain more customers. In order to run a successful social media account a restaurant needs to take multiple factors into account:

      • Engagement: Being active on social media is critical to using the platform successfully. A business should post at least once a week on their social media accounts to maintain visibility and to foster customer engagement.
      • Discoverable: Businesses should tag their posts with hashtags to make them discoverable.
      • Videos: Videos are proving to be the most popular and most sharable content on social media platforms. Business should make sure their videos are short and enticing to draw engagement from their followers.
      • Behind the Scenes: Images and videos of food and drink and guests having a good time are great! But followers also like to get a peek behind the scenes. Chefs cooking food and bartenders shaking cocktails are just some ideas of behind the scenes footage available to restaurants.
      • Personal Connection: Social media can be used to build a personal connection with guests who aren’t in the venue.
      google order food

      Google My Business

      google order food

      Google My Business is a free service that allows business owners and managers to claim and manage their listing on Google results pages and Google Maps services. When a restaurant takes control of their venue on Google and keeps their information up-to-date they’re much more discoverable through Google’s platforms when users are searching for food in that area. Claiming their Google My Business is one of the easiest to implement and most popular marketing tips for restaurants.

      Surprisingly, there are many businesses that have not claimed their business on Google and those businesses that are unclaimed are much less visible that those that are. Claiming and filling out their Google My Business profile can significantly increase a restaurant’s visibility, and it also offers users invaluable information, such as a star rating aggregated from multiple review sites, opening and closing times, as well as the opportunity to book a table and the ability to order food with Google.

      google order food

      Google My Business is a free service that allows business owners and managers to claim and manage their listing on Google results pages and Google Maps services. When a restaurant takes control of their venue on Google and keeps their information up-to-date they’re much more discoverable through Google’s platforms when users are searching for food in that area. Claiming their Google My Business is one of the easiest to implement and most popular marketing tips for restaurants.

      Surprisingly, there are many businesses that have not claimed their business on Google and those businesses that are unclaimed are much less visible that those that are. Claiming and filling out their Google My Business profile can significantly increase a restaurant’s visibility, and it also offers users invaluable information, such as a star rating aggregated from multiple review sites, opening and closing times, as well as the opportunity to book a table and the ability to order food with Google.

      Google My Business is a free service that allows business owners and managers to claim and manage their listing on Google results pages and Google Maps services. When a restaurant takes control of their venue on Google and keeps their information up-to-date they’re much more discoverable through Google’s platforms when users are searching for food in that area. Claiming their Google My Business is one of the easiest to implement and most popular marketing tips for restaurants.

      Surprisingly, there are many businesses that have not claimed their business on Google and those businesses that are unclaimed are much less visible that those that are. Claiming and filling out their Google My Business profile can significantly increase a restaurant’s visibility, and it also offers users invaluable information, such as a star rating aggregated from multiple review sites, opening and closing times, as well as the opportunity to book a table and the ability to order food with Google.

      restaurant marketing trends

      Online Ordering

      Google answers over 1.5 million searches for “delivery near me” each month and the events of the past few years have accelerated the previously steady growth of online ordering, for both takeout and delivery. When done right, online ordering can provide a venue with another revenue stream that can enhance profitability and increase revenue without majorly increasing the workload of a location’s employees.

      Online ordering isn’t just about integrating with Google or providing customers with a killer branded mobile app to order from, online ordering is also about setting up a venue’s online presence to optimize its effectiveness at turning browsers into customers. A 2019 survey found that 77% of customers said that they are likely to visit a restaurant’s website before they dine-in or order takeout or delivery. Using this insight a venue should ensure that their website, along with the rest of their information online, is highly appealing to customers in order to further facilitate that conversion of browsers into customers.

      restaurant marketing trends

      Google answers over 1.5 million searches for “delivery near me” each month and the events of the past few years have accelerated the previously steady growth of online ordering, for both takeout and delivery. When done right, online ordering can provide a venue with another revenue stream that can enhance profitability and increase revenue without majorly increasing the workload of a location’s employees.

      Online ordering isn’t just about integrating with Google or providing customers with a killer branded mobile app to order from, online ordering is also about setting up a venue’s online presence to optimize its effectiveness at turning browsers into customers. A 2019 survey found that 77% of customers said that they are likely to visit a restaurant’s website before they dine-in or order takeout or delivery. Using this insight a venue should ensure that their website, along with the rest of their information online, is highly appealing to customers in order to further facilitate that conversion of browsers into customers.

      restaurant marketing trends

      Google answers over 1.5 million searches for “delivery near me” each month and the events of the past few years have accelerated the previously steady growth of online ordering, for both takeout and delivery. When done right, online ordering can provide a venue with another revenue stream that can enhance profitability and increase revenue without majorly increasing the workload of a location’s employees.

      Online ordering isn’t just about integrating with Google or providing customers with a killer branded mobile app to order from, online ordering is also about setting up a venue’s online presence to optimize its effectiveness at turning browsers into customers. A 2019 survey found that 77% of customers said that they are likely to visit a restaurant’s website before they dine-in or order takeout or delivery. Using this insight a venue should ensure that their website, along with the rest of their information online, is highly appealing to customers in order to further facilitate that conversion of browsers into customers.

      marketing trends for restaurants

      SEO: On-Site and Off-Site

      marketing trends for restaurants

      SEO is all about increasing a website’s likelihood to appear in the top search results in Google. SEO is now considered an integral part of any business’s online presence and should be factored into the design of a venue’s website as well along with how all the business’s presences across the internet interconnect.

      On-site SEO covers everything that happens on the venue’s website and includes: 

      • Highly visible hours, phone number, and address
      • Strategic keyword usage
      • Alt image tags
      • A site’s content
      • A site’s load speed
      • Both inbound and outbound links

      Off-site SEO covers how other sites link back to a venue’s website. The more backlinks a website has the greater domain authority it can obtain on the internet and the higher the chance that it will rank #1 in searches. Whenever a restaurant is mentioned online, be it in the news, as an event sponsor, or elsewhere, that page should link back to the venue’s website. Not only is this important for SEO but it also allows potential customer’s to easily find the location.

      SEO is all about increasing a website’s likelihood to appear in the top search results in Google. SEO is now considered an integral part of any business’s online presence and should be factored into the design of a venue’s website as well along with how all the business’s presences across the internet interconnect.

      marketing trends for restaurants

      On-site SEO covers everything that happens on the venue’s website and includes: 

      • Highly visible hours, phone number, and address
      • Strategic keyword usage
      • Alt image tags
      • A site’s content
      • A site’s load speed
      • Both inbound and outbound links

      Off-site SEO covers how other sites link back to a venue’s website. The more backlinks a website has the greater domain authority it can obtain on the internet and the higher the chance that it will rank #1 in searches. Whenever a restaurant is mentioned online, be it in the news, as an event sponsor, or elsewhere, that page should link back to the venue’s website. Not only is this important for SEO but it also allows potential customer’s to easily find the location.

      SEO is all about increasing a website’s likelihood to appear in the top search results in Google. SEO is now considered an integral part of any business’s online presence and should be factored into the design of a venue’s website as well along with how all the business’s presences across the internet interconnect.

      On-site SEO covers everything that happens on the venue’s website and includes: 

      • Highly visible hours, phone number, and address
      • Strategic keyword usage
      • Alt image tags
      • A site’s content
      • A site’s load speed
      • Both inbound and outbound links

      Off-site SEO covers how other sites link back to a venue’s website. The more backlinks a website has the greater domain authority it can obtain on the internet and the higher the chance that it will rank #1 in searches. Whenever a restaurant is mentioned online, be it in the news, as an event sponsor, or elsewhere, that page should link back to the venue’s website. Not only is this important for SEO but it also allows potential customer’s to easily find the location.

      restaurant digital marketing

      Reviews

      A staggering 93% of restaurant and café customers look at the reviews of a location before making a dining decision. 87% of those believe the reviews are important to their decision making whilst 50% of them only pay attention to reviews written in the past 2 weeks. These statistics show us that online reviews are highly important to customers. Fortunately, restaurants are not left at the mercy of their online reviews and can influence them to their advantage.

      • Take Ownership: A restaurant should take ownership of all its online review profiles to make sure the information displayed on them is always up to date.
      • Respond: An owner or manager should respond to both negative and positive reviews. This shows potential customers that they care.
      • Make it Easy: Customer’s should easily be able to find a restaurant on their preferred review sites.
      restaurant digital marketing
      • Ask: Regular reviews are important and when guests are in a restaurant they are a captive audience. At the end of the meal members of staff should ask them to review the restaurant online.
      • More is Better: The more positive reviews a venue has the less a negative review is going to affect their rating. With star rating being the most important factor for consumers and only 48% saying that they would consider visiting a restaurant with less than 4 stars then the more positive reviews there are to offset the effect of the inevitable negative reviews the higher a venue’s all important star rating will be.
      • Different Sites: All review sites have different audiences and if a venue’s customers use one more than the other that one can be name dropped to help increase the quantity of reviews there.

      A staggering 93% of restaurant and café customers look at the reviews of a location before making a dining decision. 87% of those believe the reviews are important to their decision making whilst 50% of them only pay attention to reviews written in the past 2 weeks. These statistics show us that online reviews are highly important to customers. Fortunately, restaurants are not left at the mercy of their online reviews and can influence them to their advantage.

      restaurant digital marketing
      • Take Ownership: A restaurant should take ownership of all its online review profiles to make sure the information displayed on them is always up to date.
      • Respond: An owner or manager should respond to both negative and positive reviews. This shows potential customers that they care.
      • Make it Easy: Customer’s should easily be able to find a restaurant on their preferred review sites.
      • Ask: Regular reviews are important and when guests are in a restaurant they are a captive audience. At the end of the meal members of staff should ask them to review the restaurant online.
      • More is Better: The more positive reviews a venue has the less a negative review is going to affect their rating. With star rating being the most important factor for consumers and only 48% saying that they would consider visiting a restaurant with less than 4 stars then the more positive reviews there are to offset the effect of the inevitable negative reviews the higher a venue’s all important star rating will be.
      • Different Sites: All review sites have different audiences and if a venue’s customers use one more than the other that one can be name dropped to help increase the quantity of reviews there.

      A staggering 93% of restaurant and café customers look at the reviews of a location before making a dining decision. 87% of those believe the reviews are important to their decision making whilst 50% of them only pay attention to reviews written in the past 2 weeks. These statistics show us that online reviews are highly important to customers. Fortunately, restaurants are not left at the mercy of their online reviews and can influence them to their advantage.

      • Take Ownership: A restaurant should take ownership of all its online review profiles to make sure the information displayed on them is always up to date.
      • Respond: An owner or manager should respond to both negative and positive reviews. This shows potential customers that they care.
      • Make it Easy: Customer’s should easily be able to find a restaurant on their preferred review sites.
      • Ask: Regular reviews are important and when guests are in a restaurant they are a captive audience. At the end of the meal members of staff should ask them to review the restaurant online.
      • More is Better: The more positive reviews a venue has the less a negative review is going to affect their rating. With star rating being the most important factor for consumers and only 48% saying that they would consider visiting a restaurant with less than 4 stars then the more positive reviews there are to offset the effect of the inevitable negative reviews the higher a venue’s all important star rating will be.
      • Different Sites: All review sites have different audiences and if a venue’s customers use one more than the other that one can be name dropped to help increase the quantity of reviews there.

      The Final Course

      Restaurant online marketing and a restaurant’s online presence are an ongoing and ever evolving process that, once set up properly, requires only a few hours of upkeep each week in order to respond to reviews and reply to posts, update any information, and to run or monitor marketing campaigns.

      2022 is predicted to be another year of growth for restaurants, both digitally and through in-person business. Utilize the above points to enhance a venue’s internet presence and to get ahead of the competition as the new year brings new opportunity for each and every restaurant! 

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      The post Prepare Your Restaurant for 2022 with These Restaurant Digital Marketing Tips appeared first on Online Ordering For Restaurants | ActiveMenus.

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